Artificial Intelligence: A Tool for Creativity, Not Fear
AI may seem daunting, but for us, it’s a powerful ally, enhancing creativity and pushing the boundaries of technology. We use it responsibly, prioritizing energy efficiency (see our renderfarm carbon footprint story) and respecting copyright by training tools with our own work.
This is just the start of an exciting journey, stay tuned!
Milan Cortina 2026 Olympic & Paralympic Games
We have integrated AI within our creative pipeline, not as a shortcut, but as a crafted tool we fully control and master.
Audemars Piguet - A Journey Of Infinite Creations
In this groundbreaking campaign, we embarked on a journey where art, innovation, and technology converge. The captivating backgrounds were crafted using state-of-the-art artificial intelligence, blending imagination with precision to create a dreamscape that redefines visual storytelling.
Qonto - Innovation
All footage was generated by our team across multiple AI platforms. Once validated by the client, it was upscaled by our artists, then cleaned in Flame to eliminate glitches. Finally, the film was color graded to balance the variations across generations, before being delivered.
NFL 2026 - RIDE THE FLOAT
In our latest NFL campaign, we created the lion character directly through AI prompts. This allowed us to bypass the entire traditional 3D pipeline (shown in green) in a single step. We then composited the asset seamlessly into the film, saving an extraordinary amount of time.
In this film, we optimized the crowd using AI-driven generation before compositing, and applied the same approach to several backgrounds. By integrating custom AI plugins directly into our 3D pipeline, we were able to accelerate key post-production steps and achieve results that would normally take weeks in just a few days — all without compromising creative control or visual quality.
London A.I. Test Breakdown
We integrated AI into our pipeline to tackle creative challenges in the industry. Using footage of modern-day London streets, our team applied tailored AI training to recreate the atmosphere of a period London, skillfully blending 2D and 3D techniques.
Sony Bravia - Bigger Is Better
Starting with a detailed 3D previz to establish composition and motion, our team developed a tailored AI workflow to render the final visuals. This approach allowed us to achieve a realistic aesthetic while maintaining precise control over the narrative and design.
Beats - Studio Buds + ft. Cardi B
A.I. can have a style of its own. For this project, we leaned into the specific artifacts that can emerge from image generation, and integrated the results into the art direction of the film.
You can find more research tests and visuals here.
Maluma / Google Chrome - Pit Stop
Another area where A.I. can help is called “style transfer” : we provide the system with references, from which it extracts general features and characteristics. It is then able to apply these to any source video, and create completely new and original footage matching the references.
In this case, we applied an impressionist oil painting style to live footage of the artist.