MTV Dick The Dog

French directors Mrzyk & Moriceau serve up solid advice for Dick the Dog on Valentines Day for the MTV Staying Alive Foundation with animation by Borel Sigma Design and music from Woody Guthrie thru Ogilvy & Mather Hong Kong.

The campaign is aimed at “the post-AIDS generation of teenagers, among whom HIV infections are still not decreasing, the campaign aims to show that safe sex is fun and that condoms are not a barrier to freedom.”

Reed Collins, CCO at Ogilvy Hong Kong: “Dick the Dog is a mischievous little mutt who gets extremely excited whenever he sees a hole. But before Dick can go exploring he must put on his little raincoat.

“The campaign will run in over 50 countries on satellite television and in digital media in a variety of time lengths and guises including some areas of the world where taboos around sex and safe sex are particularly sensitive.”