McDonald's Emoticones
- Directed by
@BS Design - Production
Iconoclast - Agency
BETC
Making Of McDonalds Emoticones
How to change all the people in the world into Emoticons. This was a really cool project. We used Yellow Round Helmets on all the people featured in the film to capture real reflections, highlights and shadows to make for a truly photorealistic result. We later applied the facial graphics using cam mapping techniques.





