Eurosport Global Rebrand

Eurosport, the n°1 pan-European TV channel, broadcast in 20 languages reaching 120 million homes and 240 million viewers across 59 countries, commissioned our design studio this massive scale rebranding.

The work that took a complete year to achieve includes all on-air infographics, from broadcast (ranking and standings updates and « coming up next » visuals) to commercial elements (graphic pop-ups, text banners, opening and closing titles, and advertising break bumpers). They will also make viewers’ visual navigation easier, providing information quicker and in a clearer format.

A series of six new channel idents, directed by Sebastien Cannone puts the fans and the emotions felt when watching sport at the heart of the narrative, each ident drawing on one key emotion for its inspiration : Joy, Anger, Empathy, Encouragement, Surprise and Tension, incorporating a total of 18 different sports disciplines.