Lacoste Jump

LACOSTE RED which Borel Sigma Design developed with with director Kris Moyes as part of as an online package for the leading French Fashion Brand is another great challenge to add to our portfolio.

The visual concept was to obtain a permanent 3D circular camera movement in slow-motion. We wanted to show the subjects from different angles with a visual continuity and we wanted to keep the motion of the models within the space. It was creating using a blend between slow-motion and bullet-time of which we had to imagine the visual grammar. We decided to use 3 phantom cameras at 1000fps in a synced set-up. We had to define the right angles and distances. The 3D animatic was also really helpful in this process.